YouTube sought to honor its top creators with a gift as unique and inspiring as they are. The result was "On Being a Creator," a limited-edition art collection blending digital innovation and physical craftsmanship.

Collaborating with five emerging digital artists, we created 1,250+ unique generative artworks minted as NFTs on the FLOW blockchain. Each piece was paired with a physical, moving version crafted with Infinite Objects, delivered in a custom-designed display box to energize creators’ spirits and celebrate their creativity.