Pokémon GO was just the beginning for Niantic, pioneers of augmented reality. In 2022, they partnered with ADVOC8 to produce the inaugural 2-day Lightship Summit, uniting developers at the forefront of AR to collaborate on building the real-world metaverse.

As part of the ADVOC8 team, I contributed to the event’s creative development from start to finish. From naming exercises and website copy to in-person summit experiences, I helped shape a cohesive, engaging event that energized the AR developer community and set the stage for groundbreaking innovation.