Niantic, known for crafting exceptional AR experiences for explorers worldwide, wanted to deepen their connection with fans through Niantic Supply—a series of IRL merch drops and exclusive items.

This new venture needed to seamlessly integrate with Niantic’s brand while inspiring fans to take their adventures into the real-world metaverse. Collaborating with the team at ADVOC8, I developed the brand for Niantic Supply, capturing the spirit of their AR experiences and expanding on it.

The resulting brand playbook set the foundation for a deeper relationship between Niantic and its community, blending exploration and innovation beyond the screen.