In 2017, Sprocket Mural Works launched a bold idea: 10 murals in 10 days, alongside art events and a block party finale. The Harrisburg Mural Festival was born, and I was brought on board to amplify their vision through social media marketing.

From 2017 to 2019, I worked closely with Sprocket to bring their festival to life, handling:

• Art Direction: Planning impactful reveals for artists, locations, and events.

• Event Activation: Translating online engagement into real-world buzz.

• Social Media Strategy: Managing content, paid ads, and community interactions.

• Fundraising Campaigns: Driving donations and building support.

Through creative storytelling and strategic outreach, we turned Harrisburg’s walls into a city-wide gallery, connecting art and community in unforgettable ways.